Daily Front Row

2006 July 21

Movado Has a New MVP

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(NEW YORK) Movado has scored a touchdown with its newest face, Tom Brady.

The Super Bowl MVP was at the Movado Soho store Thursday for a press conference announcing the watchmaker’s new “Art of Performance” campaign, developed exclusively for the Movado Series 800 collection. “Movado is all about style and precision and that fits exactly what I try to bring both on and off the field, so I hope it’s a long term association,” the New England Patriot said. “A professional athlete’s life is highly scheduled. I practically need military discipline to keep pace, so time is definitely something I’m interested in.” Brady joins a respected group of Movado ambassadors, including Mia Maestro, Kerry Washington, Mikhail Baryshnikov, Wynton Marsalis, and Pete Sampras.

Prices range from $700-$1,300 for the new line of watches, which feature precise Swiss quartz movements, wave-textured dials, and a Performance Steel™ cases with screw-down crowns. Water resistant to 200 meters and fashioned with scratch-resistant sapphire crystal, the watch is available in three sizes: men’s (43mm), unisex (38mm), and women’s (28mm). Debuting in August, the watches will be available in a range of colors, including black, white, blue, red, and yellow.

“Tom is one of the most prolific quarterbacks in the NFL and he signifies what this brand is all about: timing, passion, innovation and a commitment to excellence,” said Efraim Grinberg, Movado group president and CEO. “Everything he represents on and off the field is what Movado Series 800 stands for.”
JIM SHI