Daily Front Row

2009 November 13

From Otto to Willow

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Stephen Gan, Libby Haan
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(NEW YORK) Representing the likes of Pucci, Marni, Thakoon, Solange Azagury-Partridge, Vionnet, Rochas, Hussein Chalayan and Victor & Rolf, Karla Otto Inc. has arguably emerged as New York's most formidable public relations firm since opening up an office here in 2007. Libby Haan, the firm's PR director who was instrumental in building the American business, has new projects on tap. As of today, Haan will leave Karla Otto to start her own yet-to-be-named PR firm.

Haan's inaugural client is Australian brand Willow, which is designed by Kit Willow Michelmore and has shown in New York during Mercedes-Benz Fashion Week for the last several seasons. Haan will be conducting market appointments for the line as early as next week, and will embark on a full-scale American relaunch in the coming months.
ASHLEY BAKER