Daily Front Row

2007 June 20

It's a Shore Thing

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(MIAMI) With a record 15 designers in it's third season, Mercedes-Benz Fashion Week in Miami will play host to collections from Bella Mar Swim by Jacquelyne Love, Badgley Mischka, Cia.Maritima, Xtra Life LYCRA®, DE et DR, True Religion, Red Carter, Ashley Paige, ANK by Mirla Sabino, BECCA, Shay Todd, Rosa Cha, Zimmerman, Parke & Ronen and Jessica Simpson.

Returning once again to the historic Raleigh Hotel, three locations designed by IMG Fashion, aptly named The Cabana Grande, The Beachway and The Oasis, are set to transform the luxury hotel into a fashion show paradise for slews of editors and other VIPs. “We are so excited to be coming back to Miami with such a fabulous group of designers,” said Fern Mallis, svp of IMG Fashion.  “To have grown so quickly is really rewarding and we continue to see more and more interest in this category as we become a destination for internationally recognized brands and designers."

Companies sponsoring the event with Mercedes-Benz include LYCRA®, Smashbox Cosmetics, the Greater Miami Convention & Visitors Bureau, DHL, The Raleigh, The new AT&T, Havaianas, Nivea, Continental Airlines, Sunsilk, Peroni, Vida Tequila, Ocean Drive, California Apparel News, The Swim Journal and ULTRA HD.