Daily Front Row

2010 March 8

Massive Good...Little Effort!

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Last week, the Black Eye Peas' Will.I.Am helped launch the new campaign for The Millenium Foundation's MASSIVEGOOD at the Esquire apartment in SoHo Mews bringing out a bevy of supporters and the debut of Spike Lee's "Masterpiece" featuring boldface names like Mary J. Blige, Samuel L. Jackson, and Susan Sarandon.The charity, dedicated to helping "inspire and empower citizens everywhere to join in the fight against HIV/AIDS, malaria and tuberculosis in the developing world", kicked off the donations with former President Bill Clinton making the first one on March 4. If you want to join the cause,make donations via its website or make a secure, $2 micro-contribution every time you purchase an airflight, rental car or hotel room--just click MASSIVEGOOD with supporters online like American Express Business Travel or tell your travel agent. A basic $2 donation can treat two children with malaria which kills one every 30 seconds. $24 can cure someone with tuberculosis or $50 can treat one child with HIV/AIDS for a full year. With staggering stats, minimum effort, and maximum results, this is surely Chic-supported and Chic-approved! Spread the word and pay it forward, chicettes!